101fundraising archive of retention

Give donors the respect they deserve

By Reinier Spruit • June 1, 2017

Many fundraisers are aware of relationship fundraising. Ken Burnett’s famous book Relationship Fundraising has opened many eyes over the last 25 years. There aren’t many fundraisers who haven’t read this book. However, its vision and core message have never been fully implemented in our sector.
The central theme in Burnett’s work …

Making assumptions – a fast track for failure

By Lucy Gower • January 18, 2017

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Have you ever, in your first few months of a new job, asked a question and been told, “That’s just the way we do things here”?
Have you ever been the person frantically multitasking to stay on top of things who responded to the keen newcomer, “That’s just the way …

A donor relationship is not a trick

By Reinier Spruit • October 22, 2016

Rockstar Amanda Palmer said it in the opening plenary of the #IFC2016 : “A relationship is not a trick“. And it came back to me throughout the conference. The best donor relations are based on authenticity and reciprocity. If that’s our goal and we take a closer look at our fundraising results in recent years, we have to …

How Far Do I Want To Go With You?

By The Whiny Donor • July 14, 2016

It’s a bit of a dance, really, isn’t it? A little pas de deux between donor and nonprofit: You take a step towards me, and I either step forward to meet you, or retreat.
For me as a donor, my conundrum is this: How far do I want to go with …

Thanking – my goodness it really works

By Joe Sutton • June 9, 2016

Donors like to be thanked and we like to thank donors. Don’t we?  Yes, particularly if it’s cheap and quick. Let me tell you what we did.  It was fairly cheap, not so quick, but rather simple. I also have some great evidence that it works for supporters. Hope and …

The acceptable face of fundraising targets

By Ken Burnett • May 26, 2016

If the donor experience, not fundraising targets, should be at the heart of future fundraising strategies, how will our organisations achieve what they need?
Some years ago I squirreled away a cryptic comment from a guy called Toby Bourke, former head of donor acquisition at Greenpeace International and director of fundraising …

How answering ‘Why’ and ‘What’ could change your fundraising

By Charlie Hulme • May 12, 2016

a.k.a. how much money would you raise if you knew anything meaningful about ‘your’ donors?
Do you recognize her?
She’s been on your house file for three and a half years now. Each month she gives you the £3 you originally asked her for. She’s comfortably off, supports many other causes and …

Stop talking about ‘stewardship’ – start doing it

By Rachel Beer • March 10, 2016

Sad though it is to admit, you do get to a certain point in life where you start to notice certain themes, dynamics, characters and scenarios you’ve come across many times before – sometimes over and over – to the point that you can anticipate how things will play out …

Relationship Fundraising: It’s complicated

By Rachel Beer • November 30, 2015

A couple of years’ ago, a wise and brilliant friend, also a fundraiser, said to me over coffee:
‘Relationship Fundraising only needed to be written because the invention of databases meant fundraising could be done on an increasingly large scale. And, because it was on such a large scale, and needed …

Donor-centred fundraising – are you prepared to take a leap of faith?

By Jackie Fowler • October 22, 2015

With so much concern about how the charity sector treats donors and those it hopes will become supporters, suddenly the donor is right there in the spotlight. What do donors want? How can we meet those needs – and still ensure we deliver to income targets? What is the best …