101fundraising archive of retention
• June 1, 2017
Many fundraisers are aware of relationship fundraising. Ken Burnett’s famous book Relationship Fundraising has opened many eyes over the last 25 years. There aren’t many fundraisers who haven’t read this book. However, its vision and core message have never been fully implemented in our sector.
The central theme in Burnett’s work …
• January 18, 2017
Have you ever, in your first few months of a new job, asked a question and been told, “That’s just the way we do things here”?
Have you ever been the person frantically multitasking to stay on top of things who responded to the keen newcomer, “That’s just the way …
• October 22, 2016
Rockstar Amanda Palmer said it in the opening plenary of the #IFC2016 : “A relationship is not a trick“. And it came back to me throughout the conference. The best donor relations are based on authenticity and reciprocity. If that’s our goal and we take a closer look at our fundraising results in recent years, we have to …
• July 14, 2016
It’s a bit of a dance, really, isn’t it? A little pas de deux between donor and nonprofit: You take a step towards me, and I either step forward to meet you, or retreat.
For me as a donor, my conundrum is this: How far do I want to go with …
• June 9, 2016
Donors like to be thanked and we like to thank donors. Don’t we? Yes, particularly if it’s cheap and quick. Let me tell you what we did. It was fairly cheap, not so quick, but rather simple. I also have some great evidence that it works for supporters. Hope and …
• May 26, 2016
If the donor experience, not fundraising targets, should be at the heart of future fundraising strategies, how will our organisations achieve what they need?
Some years ago I squirreled away a cryptic comment from a guy called Toby Bourke, former head of donor acquisition at Greenpeace International and director of fundraising …
• May 12, 2016
a.k.a. how much money would you raise if you knew anything meaningful about ‘your’ donors?
Do you recognize her?
She’s been on your house file for three and a half years now. Each month she gives you the £3 you originally asked her for. She’s comfortably off, supports many other causes and …
• March 10, 2016
Sad though it is to admit, you do get to a certain point in life where you start to notice certain themes, dynamics, characters and scenarios you’ve come across many times before – sometimes over and over – to the point that you can anticipate how things will play out …
• November 30, 2015
A couple of years’ ago, a wise and brilliant friend, also a fundraiser, said to me over coffee:
‘Relationship Fundraising only needed to be written because the invention of databases meant fundraising could be done on an increasingly large scale. And, because it was on such a large scale, and needed …
• October 22, 2015
With so much concern about how the charity sector treats donors and those it hopes will become supporters, suddenly the donor is right there in the spotlight. What do donors want? How can we meet those needs – and still ensure we deliver to income targets? What is the best …