101fundraising archive of research

12 insights from the crystal ball: Get your fundraising ready for the future  

By Matthew Sherrington • January 30, 2017

magic-8-ball

Who’d have predicted the events of 2016? We’d all love a crystal ball to see what the next few years hold for us all. In relation to fundraising, here’s the next best thing.
In autumn last year I had the opportunity to interview several fundraising and sector leaders, across different disciplines. …

What Does Your Digital Strategy Look Like?

By Eric Rardin • January 23, 2017

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Each organization has a unique approach to how it funds its digital strategy, builds digital teams, and sets its digital strategy goals. We want to know about it!
For the last two years, Care2, hjc, NTEN, and Resource Alliance have conducted a study that uncovers trends in digital approaches for fundraising, …

Making assumptions – a fast track for failure

By Lucy Gower • January 18, 2017

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Have you ever, in your first few months of a new job, asked a question and been told, “That’s just the way we do things here”?
Have you ever been the person frantically multitasking to stay on top of things who responded to the keen newcomer, “That’s just the way …

Are we managing a fundraising decline? Only if we let ourselves.

By Giles Pegram • November 10, 2016

“The Daily Mail is not inherently anti fundraising”, I recently and naively posted on a chat forum on Facebook.   The response was vigorous, and almost universally in disagreement.   I stand corrected.   But some of the language surprised me.
“Fundraising is currently being subjected to a concerted ideological attack by the state, …

Should fundraisers be feeling fine?

By James Long • October 6, 2016

Ever heard the joke about the statistician who put his head in an oven, feet in a freezer and confidently claimed “On average, I feel fine”? It came to mind as I read the recent UK report from the NCVO, ‘Charities relationships with donors – a vision for a better …

Getting back to basics…

By Rachel Hunnybun • May 17, 2016

Recently I ordered two pairs of shoes from an online retailer. There was a problem on the order confirmation and so I had to call the company to sort the issue out. In that ten minute phone call I felt valued, welcomed as a new customer, found out some great …

I can’t get no (remuneration based on donor) satisfaction

By Adrian Sargeant • January 25, 2016

My previous blog on 101fundraising earlier this week outlined some of the key theories from social psychology that Rogare’s project to review relationship fundraising had suggested might be usefully applied to the discipline.
I now want to look at a slightly different aspect: the importance of donor satisfaction.
Models of relationships identify …

Choose relationship fundraising. Or not.

By Adrian Sargeant • January 21, 2016

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You’d be hard pushed to overstate how important the concept of ‘relationship fundraising’ is to many fundraisers. You only need to do a quick search on 101Fundraising to realise that.
But despite it being one of – if not – the dominant mode of thought about fundraising, there is remarkably little …

Major donors want to give more than NGOs expect

By Vera Peerdeman • November 23, 2015

Good news for major gift fundraisers: major donors feel (way) more engaged than NGOs think. Apart from giving money, major donors want to invest their time in, and share their network with, NGOs. Also, the group of (prospective) major donors is a lot larger than expected. These are some (of …

Donor-centred fundraising – are you prepared to take a leap of faith?

By Jackie Fowler • October 22, 2015

With so much concern about how the charity sector treats donors and those it hopes will become supporters, suddenly the donor is right there in the spotlight. What do donors want? How can we meet those needs – and still ensure we deliver to income targets? What is the best …