Blog posts about opinion on 101fundraising
• November 25, 2013
Having celebrated over 30 years in fundraising (which probably qualifies me to be a really boring old fart) I find myself wondering whether anything has really changed in fundraising apart from social media – which I enjoy more and more every day.
In my opinion, which maybe increasingly cynical as I …
• November 21, 2013
The New Lexicon of Fundraising: Part 5
“One loyal friend is worth 10,000 relatives.”
We are all familiar with the normal division used in a direct marketing or individual giving teams: acquisition, development and high value; a simple way of dividing out the task of ensuring maximum value from each donor. The …
• November 15, 2013
The New Lexicon of Fundraising: Part 4
“Emotions are the lubricants of reason.”
When you first become a fundraiser the focus is on techniques, channels and strategies, learning the art and craft of fundraising. It takes time to realise that all of these elements are actually hygiene factors and that the real …
• November 13, 2013
Fundraisers do talk a lot about their donors, relationships, the need (and right) to ask, the importance of saying thank you. The challenge of retention, and the importance of making supporters feel special. But we are sometimes less respectful, even suggesting that people are duplicitous (which is a rather harsh …
• November 4, 2013
I’m tired of hearing about the ‘economic crisis’ as a reason for not achieving fundraising targets. It’s what it is. It’s the new normal.
The charities that are achieving and exceeding targets today are the ones that accept this new normal and are responding to the needs of their supporters.
This is …
• October 28, 2013
In the year 2000 my charity employer sent me on a course. Brand new to fundraising, many of the ideas were extremely useful. And I was impressed by a neat system which our tutor gave us to make sure the fundraising goals we set were effective.
You may have been told …
• October 21, 2013
Thoughts from IFC 2013
Whichever numbers you look at, from whichever angle you look, retention rates in our sector are appalling. Why? Well have you ever thought that the way we bring people in is what’s making them go out again?
I’m not talking about the channels we use; I’m talking about …
• October 14, 2013
At the IFC this week I will be presenting a completely new session on changing your mind-set, changing your words and changing the way you think about fundraising. A powerful set of challenges to begin the journey of rethinking what we do.
We train, we read, we study, we connect, we …
• September 12, 2013
Today I want to share what I think is the single most important ingredient for fundraising success. This ingredient can make it, or break it. It’s the multiplier effect. It’s the most powerful element in your fundraising program. Every fundraising program has at least one, some have more, but nobody seems …
• September 9, 2013
So, in a few weeks time, it’ll be my birthday, yet again, and I’m getting a little uncomfortable with how close 30 has become. I’m well aware that age is just a number, but the irrational part of my brain still has silly fears about getting older. Am I accomplishing …