101fundraising archive of loyalty
• June 9, 2016
Donors like to be thanked and we like to thank donors. Don’t we? Yes, particularly if it’s cheap and quick. Let me tell you what we did. It was fairly cheap, not so quick, but rather simple. I also have some great evidence that it works for supporters. Hope and …
• May 26, 2016
If the donor experience, not fundraising targets, should be at the heart of future fundraising strategies, how will our organisations achieve what they need?
Some years ago I squirreled away a cryptic comment from a guy called Toby Bourke, former head of donor acquisition at Greenpeace International and director of fundraising …
• May 12, 2016
a.k.a. how much money would you raise if you knew anything meaningful about ‘your’ donors?
Do you recognize her?
She’s been on your house file for three and a half years now. Each month she gives you the £3 you originally asked her for. She’s comfortably off, supports many other causes and …
• May 9, 2016
Once upon a time there was a need. A number of people recognised it and wanted to do something about it. They knew this would involve them giving money. That wasn’t a problem.
They needed to be organised, so they set up an office. An organisation. The government had decided that …
• March 10, 2016
Sad though it is to admit, you do get to a certain point in life where you start to notice certain themes, dynamics, characters and scenarios you’ve come across many times before – sometimes over and over – to the point that you can anticipate how things will play out …
• March 7, 2016
Last week Jeff Brooks reminded his readers how to write an effective thank you to your excellent donors. In order to “thank your donors so they really feel thanked” you need to know the following three things about your donor:
• Who is the Donor? (Show that you know who they …
• February 25, 2016
It’s really unfair. Like any fundraiser, you’ll eventually discover the concept of donor centricity, just like any marketeer discovers customer experience optimisation. You’ll love the concept, because your gut tells you it’s the Truth. You’ll read all available material to find out how to do it. And then, as soon …
• February 15, 2016
I once had a rather nice Italian linen suit. Back in the day when a rather baggy disheveled look was cool. Or so I thought at the time. One day when I went to collect it from the dry cleaner’s, the manager rushed forward with some rather bad news. “I’m …
• January 25, 2016
My previous blog on 101fundraising earlier this week outlined some of the key theories from social psychology that Rogare’s project to review relationship fundraising had suggested might be usefully applied to the discipline.
I now want to look at a slightly different aspect: the importance of donor satisfaction.
Models of relationships identify …
• January 21, 2016
You’d be hard pushed to overstate how important the concept of ‘relationship fundraising’ is to many fundraisers. You only need to do a quick search on 101Fundraising to realise that.
But despite it being one of – if not – the dominant mode of thought about fundraising, there is remarkably little …