101fundraising archive of loyalty

Here be dragons

By Richard Turner • June 16, 2016

Fundraising needs to change. The way ahead is unchartered. It’s going to need those with courage, and an appetite to try the unknown – fundraisers willing to explore a different approach, feel the fear, and do it anyway.
Of course there are many who will not chose to tread such a …

Thanking – my goodness it really works

By Joe Sutton • June 9, 2016

Donors like to be thanked and we like to thank donors. Don’t we?  Yes, particularly if it’s cheap and quick. Let me tell you what we did.  It was fairly cheap, not so quick, but rather simple. I also have some great evidence that it works for supporters. Hope and …

The acceptable face of fundraising targets

By Ken Burnett • May 26, 2016

If the donor experience, not fundraising targets, should be at the heart of future fundraising strategies, how will our organisations achieve what they need?
Some years ago I squirreled away a cryptic comment from a guy called Toby Bourke, former head of donor acquisition at Greenpeace International and director of fundraising …

How answering ‘Why’ and ‘What’ could change your fundraising

By Charlie Hulme • May 12, 2016

a.k.a. how much money would you raise if you knew anything meaningful about ‘your’ donors?
Do you recognize her?
She’s been on your house file for three and a half years now. Each month she gives you the £3 you originally asked her for. She’s comfortably off, supports many other causes and …

A Brief History of Fundraising

By Giles Pegram • May 9, 2016

Once upon a time there was a need. A number of people recognised it and wanted to do something about it. They knew this would involve them giving money. That wasn’t a problem.
They needed to be organised, so they set up an office. An organisation. The government had decided that …

Stop talking about ‘stewardship’ – start doing it

By Rachel Beer • March 10, 2016

Sad though it is to admit, you do get to a certain point in life where you start to notice certain themes, dynamics, characters and scenarios you’ve come across many times before – sometimes over and over – to the point that you can anticipate how things will play out …

An example of greatness in donor appreciation and recognition

By Reinier Spruit • March 7, 2016

Last week Jeff Brooks reminded his readers how to write an effective thank you to your excellent donors. In order to “thank your donors so they really feel thanked” you need to know the following three things about your donor:
• Who is the Donor? (Show that you know who they …

Donor centricity is easy, but it’s not

By Paul Delbar • February 25, 2016

It’s really unfair. Like any fundraiser, you’ll eventually discover the concept of donor centricity, just like any marketeer discovers customer experience optimisation. You’ll love the concept, because your gut tells you it’s the Truth. You’ll read all available material to find out how to do it. And then, as soon …

Exceeding Supporter Expectations with a WOW!

By Matthew Sherrington • February 15, 2016

I once had a rather nice Italian linen suit. Back in the day when a rather baggy disheveled look was cool. Or so I thought at the time. One day when I went to collect it from the dry cleaner’s, the manager rushed forward with some rather bad news. “I’m …

I can’t get no (remuneration based on donor) satisfaction

By Adrian Sargeant • January 25, 2016

My previous blog on 101fundraising earlier this week outlined some of the key theories from social psychology that Rogare’s project to review relationship fundraising had suggested might be usefully applied to the discipline.
I now want to look at a slightly different aspect: the importance of donor satisfaction.
Models of relationships identify …