101fundraising archive of loyalty
• June 1, 2017
Many fundraisers are aware of relationship fundraising. Ken Burnett’s famous book Relationship Fundraising has opened many eyes over the last 25 years. There aren’t many fundraisers who haven’t read this book. However, its vision and core message have never been fully implemented in our sector.
The central theme in Burnett’s work …
• February 6, 2017
This graph shows face-to-face attrition, in the first three months, for an enormous UK charity.
It’s more than likely a very familiar, and frustrating, image for you.
In fact, it’s so familiar that a recent and extensive research project on face-to-face fundraising was unable to find a single charity that had significantly …
• January 18, 2017
Have you ever, in your first few months of a new job, asked a question and been told, “That’s just the way we do things here”?
Have you ever been the person frantically multitasking to stay on top of things who responded to the keen newcomer, “That’s just the way …
• November 29, 2016
I’d be shocked if there were any, or many, Trump supporters among this community of fundraising hipsters. But how many otherwise great people inadvertently emulate him as fundraising practitioners?
What do I mean? Well, if I (as ‘the Donald’ is wont to do) let fly a barrage of sweeping generalisations about …
• November 24, 2016
Much has changed since the Commission on the Donor Experience was initiated in mid 2015. Early in the process Giles Pegram and Ken Burnett each set themselves the task of listing 10 things they’d most like to see change. Now, as completed projects (the CDE has 30+ of them, see …
• November 3, 2016
Sometimes it’s the simple things that transform the relationship with a donor into something magic. As part of my quest for examples of the best donor-centric fundraising for The Commission on the Donor Experience I came across an inspiring story I’d like to share with you. This is the fantastic …
• October 22, 2016
Rockstar Amanda Palmer said it in the opening plenary of the #IFC2016 : “A relationship is not a trick“. And it came back to me throughout the conference. The best donor relations are based on authenticity and reciprocity. If that’s our goal and we take a closer look at our fundraising results in recent years, we have to …
• October 10, 2016
by Jackie Fowler, Ken Burnett and Tim Connor
This article has been written as part of the preparations for project 13 of the Commission on the Donor Experience, ‘Giving donors choices and managing preferences’.
In the UK, late September saw the publication of NCVO’s long awaited report, Charities’ relationships with donors: a …
• September 8, 2016
Non-profits are no longer guaranteed a free lunch. We have to work harder than ever to raise the funds we need, which — as we have seen in many instances around the world — leaves us vulnerable to accusations of hard selling. The potential impact of this on trust and …
• July 14, 2016
It’s a bit of a dance, really, isn’t it? A little pas de deux between donor and nonprofit: You take a step towards me, and I either step forward to meet you, or retreat.
For me as a donor, my conundrum is this: How far do I want to go with …