101fundraising archive of loyalty

How to fix face-to-face fundraising

By Charlie Hulme • February 6, 2017

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This graph shows face-to-face attrition, in the first three months, for an enormous UK charity.
It’s more than likely a very familiar, and frustrating, image for you.
In fact, it’s so familiar that a recent and extensive research project on face-to-face fundraising was unable to find a single charity that had significantly …

Making assumptions – a fast track for failure

By Lucy Gower • January 18, 2017

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Have you ever, in your first few months of a new job, asked a question and been told, “That’s just the way we do things here”?
Have you ever been the person frantically multitasking to stay on top of things who responded to the keen newcomer, “That’s just the way …

Make fundraising great again!

By Charlie Hulme • November 29, 2016

I’d be shocked if there were any, or many, Trump supporters among this community of fundraising hipsters. But how many otherwise great people inadvertently emulate him as fundraising practitioners?
What do I mean? Well, if I (as ‘the Donald’ is wont to do) let fly a barrage of sweeping generalisations about …

Changing fundraising. For good.

By Ken Burnett • November 24, 2016

Much has changed since the Commission on the Donor Experience was initiated in mid 2015. Early in the process Giles Pegram and Ken Burnett each set themselves the task of listing 10 things they’d most like to see change. Now, as completed projects (the CDE has 30+ of them, see …

I can’t thank you enough

By Reinier Spruit • November 3, 2016

Sometimes it’s the simple things that transform the relationship with a donor into something magic. As part of my quest for examples of the best donor-centric fundraising for The Commission on the Donor Experience I came across an inspiring story I’d like to share with you. This is the fantastic …

A donor relationship is not a trick

By Reinier Spruit • October 22, 2016

Rockstar Amanda Palmer said it in the opening plenary of the #IFC2016 : “A relationship is not a trick“. And it came back to me throughout the conference. The best donor relations are based on authenticity and reciprocity. If that’s our goal and we take a closer look at our fundraising results in recent years, we have to …

Continuous donor choice: fundraising’s best opportunity in ages

By Jackie Fowler • October 10, 2016

by Jackie Fowler, Ken Burnett and Tim Connor
This article has been written as part of the preparations for project 13 of the Commission on the Donor Experience, ‘Giving donors choices and managing preferences’.
In the UK, late September saw the publication of NCVO’s long awaited report, Charities’ relationships with donors: a …

Transformative change depends on a new kind of leader

By Kyla Shawyer • September 8, 2016

Non-profits are no longer guaranteed a free lunch. We have to work harder than ever to raise the funds we need, which — as we have seen in many instances around the world — leaves us vulnerable to accusations of hard selling. The potential impact of this on trust and …

How Far Do I Want To Go With You?

By The Whiny Donor • July 14, 2016

It’s a bit of a dance, really, isn’t it? A little pas de deux between donor and nonprofit: You take a step towards me, and I either step forward to meet you, or retreat.
For me as a donor, my conundrum is this: How far do I want to go with …

Here be dragons

By Richard Turner • June 16, 2016

Fundraising needs to change. The way ahead is unchartered. It’s going to need those with courage, and an appetite to try the unknown – fundraisers willing to explore a different approach, feel the fear, and do it anyway.
Of course there are many who will not chose to tread such a …