101fundraising archive of Latest posts

The day Mr. Toilet changed my life

By Sophia Story • October 2, 2017

IFC Asia, which took place in Bangkok in June, was my first IFC, full stop. Now, I’m not what you’d consider your typical fundraiser. In fact, there were many moments I felt a bit of a fraud as I don’t work at a “charity”. But if I took one thing …

There is no ‘average conversion rate’

By Beate Sorum • September 28, 2017

A question that I get asked all the time is, “What is the average conversion rate on a non-profit website?”.
I can’t count the number of times I’ve had this discussion. And my view is always the same — there is no such thing! I get it, the wish for a …

Technology is changing how people give after a disaster

By Steve MacLaughlin • September 25, 2017

The recent response to the hurricanes that have caused such devastation in the US and the Caribbean is a reminder of the role charitable giving plays in disaster response efforts. Individuals responding to the needs of others is not new, but how people give is changing in many ways. Surprise …

Blue Ocean Strategy: Identifying your 3 tiers of non-supporters

By Alan Hutson • September 21, 2017

Blue Ocean strategy captured the imagination of the for-profit world almost as soon as the book of the same name by W. Chan Kim and Rene Mauborgne was first published in 2005. An expanded edition was republished in 2015. The book offers a framework and set of tools designed to …

Why it’s almost impossible to fix your stubborn fundraising problems

By Charlie Hulme • September 14, 2017

Every charity has its own stubborn fundraising problem – one it’s never been able to solve. What’s yours? Perhaps it’s:

All channels: falling response rates?
DM: a struggling banker pack?
F2F/D2D/private site: low engagement?
Cash: second gift rate consistently low?
Online: poor open and click rates?
TM: high hard no rates?

The list could go on indefinitely. …

4 signs you are a burned-out nonprofit fundraiser – and what to do about it

By Beth Kanter • August 22, 2017


You’ve smiled through back-to-back-to-back-to-back meetings with donors all day. You just got an email that your best prospect cancelled on you. It’s late in the day, but you’ve got to finish that grant report before you can leave the office.
After the work day ends, you pack up and decide to …

What are the challenges of innovating in the non-profit sector?

By Maia Kahlke Lorentzen • August 21, 2017

That was the big question we pondered when we gathered in an office overlooking London Bridge recently to plan Innovation Camp 2017 at this year’s IFC, coming up 17-20 October in the Netherlands.
Innovation Camp premiered at IFC in 2016, conceived by the quirky and creative minds of Marcelo Iniarra and …

Fundraising Code Changes, July 2017

By Colin Kemp • August 16, 2017

Distilling 29 pages into 5
Following the Fundraising Regulator’s first consultation on the Code of Fundraising Practice, they have now released changes to the Code along with details of the sector and public consultation responses. Their document runs to 29 pages, so in about five pages, this blog summarises the main outcomes to …

Creating and leading a Great Fundraising Organisation

By Alan Clayton • August 10, 2017

Do you work for a Great Fundraising Organisation? Not any great fundraising organisation… but a Great Fundraising Organisation.
For the purpose of the academic study, “The Great Fundraising Report,” Profs. Adrian Sargeant and Jen Shang from the Centre for Sustainable Philanthropy at the University of Plymouth, defined Great Fundraising Organisations as …

Should there be more mergers in the NGO sector?

By Myles Bremner • August 1, 2017


I remember a particularly lively IOF conference debate really clearly, even though it was 20 years ago. The argument thrust itself around the theme that “Charities exist to put themselves out of business”. It’s a compelling argument, but yet so much of our sector’s reporting is set against growth.
Of course, …