101fundraising archive of Latest posts
• November 13, 2017
Fundraising has never been easy. But it’s never been this hard. So, in an effort to fix the acquisition and retention problem, the sector’s looking for new/better ways to profile and segment prospects and supporters. But (with a handful of exceptions that I’ll share in the next post) no one’s …
• October 30, 2017
It’s the most wonderful time of the year! Halloween! And while I know that it’s celebrated differently and has different origins and meanings throughout the world (where it’s even celebrated at all), I’m here in the US, and here it’s a whole lot about trick-or-treating. So let’s knock on a …
• October 18, 2017
Prospects are the lifeblood of your non-profits fundraising program. Without a steady stream of new donor prospects, your non-profit will not be able to raise the money it needs to thrive. Yet, when it comes to prospecting, many organizations try far too many strategies, never able to focus on the …
• October 16, 2017
You (a fundraiser) go into a meeting with marketing and they have a BIG IDEA. It’s a good one.
And then they say, “You can fundraise with this, right?”
This is not what we would call integration of marketing and fundraising – not at all. Sometimes trying to get marketing and …
• October 5, 2017
The potential for large gifts is huge in almost all types and sizes of organisation. But too often, the program is never allowed to reach it’s full potential. Here’s why.
Lack of institutional readiness
The problem is that in an estimated eight out of ten cases, internal people and obstacles prevent success. …
• October 2, 2017
IFC Asia, which took place in Bangkok in June, was my first IFC, full stop. Now, I’m not what you’d consider your typical fundraiser. In fact, there were many moments I felt a bit of a fraud as I don’t work at a “charity”. But if I took one thing …
• September 28, 2017
A question that I get asked all the time is, “What is the average conversion rate on a non-profit website?”.
I can’t count the number of times I’ve had this discussion. And my view is always the same — there is no such thing! I get it, the wish for a …
• September 25, 2017
The recent response to the hurricanes that have caused such devastation in the US and the Caribbean is a reminder of the role charitable giving plays in disaster response efforts. Individuals responding to the needs of others is not new, but how people give is changing in many ways. Surprise …
• September 21, 2017
Blue Ocean strategy captured the imagination of the for-profit world almost as soon as the book of the same name by W. Chan Kim and Rene Mauborgne was first published in 2005. An expanded edition was republished in 2015. The book offers a framework and set of tools designed to …
• September 14, 2017
Every charity has its own stubborn fundraising problem – one it’s never been able to solve. What’s yours? Perhaps it’s:
All channels: falling response rates?
DM: a struggling banker pack?
F2F/D2D/private site: low engagement?
Cash: second gift rate consistently low?
Online: poor open and click rates?
TM: high hard no rates?
The list could go on indefinitely. …