101fundraising archive of Latest posts

Shadow boxing with ‘donor fatigue’

By Usha Menon • July 24, 2017

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Often at non-profit forums, I get asked about ways to address “donor fatigue”.
But I don’t believe that donor fatigue is a real thing. It is a diplomatic way the media devised for saying that donors are fed up with incessant appeals by charities! Many fundraisers have jumped on that bandwagon …

3 truths and 1 lie about online donors

By Steve MacLaughlin • July 20, 2017

New data from Target Analytics, a division of Blackbaud, reveals key insights into online donors. The findings are based on analysis of online and offline giving data from 16 large national nonprofits in the United States during 2016 and represents more than 6.5 million donors. These organizations participate in a donorCentrics Internet …

Meet the donors: Some ‘who’d-have-thought-it?’ insights from listening to a few real supporters

By Ken Burnett • July 14, 2017

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At the UK Institute of Fundraising’s National Convention last week, I found myself chairing a big-room session called “Meet the Donors”. Tasked to address a massive subject – what do donors really think about fundraisers and how they ply their trade? – the five brave donors on our panel were obliged …

How to get from good intentions to a great supporter experience

By Charlie Hulme • July 11, 2017

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The Commission on the Donor Experience (CDE) officially launched last week. Its premise is give supporters a great experience and they will give more and for longer. So:
1. Do we believe that?
2. Aren’t we already giving supporters great experiences?
3. What makes a great experience?
Does a great experience equate to better …

If you give donors a great experience, they will give more and give for longer

By Giles Pegram • July 6, 2017

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This, in my view, is self-evident.
Launched earlier this week, The Commission on the Donor Experience is based on this premise. Its 28 detailed reports are available free online. I hope everyone in the sector will at least read the 6Ps document, the summary of the project summaries, for that sets …

Elements of effective storytelling: Empathy, action and the message

By Meg Gardner • June 26, 2017

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The Resource Alliance team is in the throes of IFC Asia! The conference officially starts today, but most of us have been either traveling or hunkered down at the conference hotel since mid-week last week.
It’s pretty amazing!
We’ll be back to our regularly scheduled programming next week. Today, please enjoy this …

Donor recognition should be more than you think it is

By Matthew Sherrington • June 19, 2017

Blood donor recognition

It’s not about the gift; it’s about the impact of their cumulative contribution.
I’ve been pondering supporter recognition recently, and wondering whether we do this nearly enough, never mind well enough. And by recognition, I’m not talking thanking, which can be pretty transactional, in response to a gift (and about which …

5 ways to build a positive culture at your organisation

By Kesheyl van Schilt • June 15, 2017

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I’m often asked how I created our culture at Blakely. I should probably take it as a compliment (since it’s usually a positive reference!), but I actually find it a perplexing question. I certainly didn’t do it alone, and every team member old and new helps to protect it and …

Stop trying to attract great applicants with boring job adverts

By Michelle Stein • June 8, 2017

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It always strikes me as such a paradox: Those of us working in the charity sector find our jobs inspiring, meaningful and transformative. And yet, we as a sector struggle to attract high-calibre individuals to fill fundraising roles. How can this discrepancy exist?
While there are lots of potential answers …

A message of hope and gratitude

By Meg Gardner • June 5, 2017

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Over the weekend came news of the attacks that took place at London Bridge and Borough Market, where terrorists eschewed bombs and guns but used knives and a van to kill seven people and injure scores of others. The attacks came close on the heels of the bombing at a …