101fundraising archive of individuals

Fishing for P2P Fundraisers

By Jillian Stewart • April 28, 2016

As professional fundraisers we often feel like fishermen. We dangle our best case messaging like bait over a pool of potential donors and wait patiently (or not so patiently) until they take it and make a gift.
But when it comes to peer-to-peer (P2P) fundraising, the fishing becomes even more challenging. …

An example of greatness in donor appreciation and recognition

By Reinier Spruit • March 7, 2016

Last week Jeff Brooks reminded his readers how to write an effective thank you to your excellent donors. In order to “thank your donors so they really feel thanked” you need to know the following three things about your donor:
• Who is the Donor? (Show that you know who they …

Bring back the joy of giving – it’s time to make donors smile

By Richard Radcliffe • March 3, 2016

Stop for a moment. Forget any fundraising crisis.
This might be hard considering recent blogs which have included headlines such as: “When fundraising hurts” “Relationship fundraising: It’s complicated”  “Have we reached boiling point?” “The price we pay for losing sight of the donor”   Headlines to do your head in.
Fundraising is under …

Let’s shake up this year’s Christmas appeal!

By Will Tucker • December 17, 2015

Christmas is coming and during the next month or so the final edits of this year’s TV appeals will be finished, cold mailings will be sent to fulfilment houses and telephone banks will be priming their festive scripts.  With the recent publication of the Etherington Review and findings that a …

Relationship Fundraising: It’s complicated

By Rachel Beer • November 30, 2015

A couple of years’ ago, a wise and brilliant friend, also a fundraiser, said to me over coffee:
‘Relationship Fundraising only needed to be written because the invention of databases meant fundraising could be done on an increasingly large scale. And, because it was on such a large scale, and needed …

Major donors want to give more than NGOs expect

By Vera Peerdeman • November 23, 2015

Good news for major gift fundraisers: major donors feel (way) more engaged than NGOs think. Apart from giving money, major donors want to invest their time in, and share their network with, NGOs. Also, the group of (prospective) major donors is a lot larger than expected. These are some (of …

Fundraising ethics

By Ian MacQuillin • November 16, 2015

Think of some things that you would consider unethical for a fundraiser to do.
You probably came up with stuff such as putting pressure on donors, making them feel guilty, targeting vulnerable people, using shock advertising that doesn’t respect the dignity of beneficiaries, and not spending money on the purpose the …

Your Inner Fundraising Voice

By Fundraising Yoda • November 3, 2015

~Numerous Jedi Masters have translated this post from Yoda’s unique way of speaking to improve reading ease.~
There is much Dark Side fundraising being done in our sector. Yet no one fundraiser is to blame. Yoda does not know of any fundraiser who is hurting the sector on purpose. Fundraisers are …

Donor-centred fundraising – are you prepared to take a leap of faith?

By Jackie Fowler • October 22, 2015

With so much concern about how the charity sector treats donors and those it hopes will become supporters, suddenly the donor is right there in the spotlight. What do donors want? How can we meet those needs – and still ensure we deliver to income targets? What is the best …

Look Outside

By Tony Elischer • October 15, 2015

One of my long term mantra’s has been to ‘use windows, not mirrors’, a simple way of reminding myself that truly to move forward, be in line with the market place and to have any hope of innovating, you have to focus on the outside world and not the internal …