Category of blogposts: individuals

A DIY workshop for lead conversion: Do try this at home!

By Sarah Clifton • May 16, 2013

In February I met with fundraisers in Amsterdam to brainstorm how we could engage our various supporter relationships (‘leads’ or prospects) to move them …

So you want to grow your income? Use the C word…

By Bernard Ross • May 13, 2013

At =mc we’ve been working a lot recently on fundraising and income growth strategies with a range of agencies- from global ones like UNICEF …

I decided not to cancel – but for how long?

By Lucy Gower • April 18, 2013

My last blog was a bit of a rant. It was a rant because I was really cross with a charity that I had …

The ask that got the fundraiser

By Damian Chapman • April 4, 2013

Last week was one of the UK’s largest small donation programme spectacles… Comic Relief. This annual campaign, now in its twenty fifth year has …

Smiles Lead to More Major Gifts

By Karen Osborne • March 18, 2013

This is not leap, a hop maybe but definitely not a leap. Fact One: Scientists discovered and recently reported in www.wjs.com that smiles reduce …

Let’s keep in touch!

By Marjolein van de Paverd • March 11, 2013

I had my first fundraising experience when I was a kid. I supported an animal welfare organization as a member of their youth program …

3 storytelling lessons

By Usha Menon • February 28, 2013

Here is an analogy to fundraising from the Sanskrit scriptures that I have derived many lessons from. It is about Ganesha and his brother …

Optimize Facebook in 2013: five learnings

By Erik van Dorp • February 21, 2013

Collecting Facebook pagelikes must not be your key objective any longer. In 2013, your focus should be on improving the interaction with your Fanbase. …