101fundraising archive of IFC-2014
• August 27, 2014
We all know what we want from companies, right? Cash, lots of it, for our fabulous and vital work. And because just about every charity in the world (apart from the likes of Greenpeace who are too pure to sully themselves in this way…) is wanting corporate $$, we charities …
• August 25, 2014
It is 22 years since Ken Burnett published the seminal book “Relationship Fundraising”. Everyone claims to have read it. Most people now call themselves a relationship fundraiser, yet almost no-one is actually implementing the core ideas in Ken’s book. Why?
Professor Adrian Sargeant has proved beyond doubt that relationship fundraising increases …
• August 21, 2014
How many Fundraising Directors of national charities that have international programmes have been challenged by their CEO or board member to go out and raise funds in countries where their non-profit spends its money? How many times have moderately well informed (they have read the Economist) charity leaders asked why …
• August 18, 2014
Is anyone’s loyalty programme actually working (and, just to clarify, I’m using the more traditional definition of ‘working’ as you used to lose loads of donors but now you don’t)?
I’ve never met anyone (who wasn’t selling such a programme) who could answer ‘yes’. But that doesn’t stop us squandering enormous amounts …