101fundraising archive of IFC-2013

The Smartest Way to Guarantee Mediocre Results

By Rob Woods • October 28, 2013

In the year 2000 my charity employer sent me on a course. Brand new to fundraising, many of the ideas were extremely useful. And I was impressed by a neat system which our tutor gave us to make sure the fundraising goals we set were effective.
You may have been told …

Fail Fast, Fail Forward

By Paul de Gregorio • October 24, 2013

I’ve just got back from the wonderful IFC conference in Holland.
Tuesday to Friday was a blur of chats, sessions, drinks, chats, more sessions and a lot of laughs.
The IFC is one of my favourite conferences because I always come back from it with a huge level of inspiration and enthusiasm …

Want Loyal Donors? Then Stop Recruiting Them

By Charlie Hulme • October 21, 2013

Thoughts from IFC 2013
Whichever numbers you look at, from whichever angle you look, retention rates in our sector are appalling. Why? Well have you ever thought that the way we bring people in is what’s making them go out again?
I’m not talking about the channels we use; I’m talking about …

Building a New Lexicon Part 1: Fundraising

By Tony Elischer • October 14, 2013

At the IFC this week I will be presenting a completely new session on changing your mind-set, changing your words and changing the way you think about fundraising. A powerful set of challenges to begin the journey of rethinking what we do.
We train, we read, we study, we connect, we …

Trustworthy and transparent charities required…

By Emma Jhita • October 10, 2013

Legacy fundraising can be a tough job… along with the difficulties colleagues, including other fundraisers, often have in really understanding how this area of fundraising works, there can be the constant pressure to measure KPIs in-line with other departments, and the sometimes isolated nature of the role – meaning it …

We are animals: the case for empathy

By Alan Clayton • October 9, 2013

When on holiday recently in Iceland on a remote, deserted road I saw two sheep being hit by a truck.  I stared aghast as one twitched and quivered in its death throes, paralysed on its back, the second, hind legs, pelvis and spine crushed by giant wheels, trying to drag …

Friendraising, what’s in it for you?

By Vera Peerdeman • October 8, 2013

“Everybody who donates to our organization is a friend to us. We make no difference in how we treat our donors.” It’s about a year ago when Eveline Aendekerk, executive director of dance4life, said this to me. At first I thought she shared this as her ‘vision on fundraising’ to …

The pursuit of happiness (or how to not kill a donor)

By Francesco Ambrogetti • October 7, 2013

There are statistics and numbers that stay on your mind for months and constantly challenge your assumptions. One of the numbers that keeps me awake at night (seriously!) is the ratio 6 vs. 59. Yes, you know, or you should know, this is the % of customer attrition in the …

Panning for gold

By Gavin Coopey • October 3, 2013

Identifying those crucial supporter insights that underpin all great new fundraising products
In preparing for our Innovation Masterclass at the IFC, Andrew Bathgate of Good Innovation, Rob Cummins of ActionAid UK and myself were clear about one thing – At the core of all great innovation is a genuine consumer insight …

Why fundraisers and boards don’t get along…

By Nigel Harris • October 2, 2013

Earlier this year, the Australian Centre for Philanthropy and Non Profit Studies (ACPNS) at QUT released research examining leadership and fundraising in Australia. While this study highlighted some positive themes there were also significant concerns identified which potentially impact fundraising effectiveness in non-profit organisations.
The philosopher Friedrich Nietzsche said “that the …