How can I write a great blog post?

By 101fundraising • February 5, 2011

Strangely enough and to be honest, we’re not the experts on writing blogs. So please check out the tips and tricks from the real expert: ProBlogger. Thank you Darren Rowse for these great tips!

“Instead of rushing through a post – I find that if I pause at these key moments my post rises to a new level of quality and posts tend to get more traction with readers. They don’t guarantee the perfect post – but they certainly take you a step closer to a good one.

  1. Choosing a Topic – take a little extra time defining your topic and the post will flow better and you’ll develop something that matters to readers.
  2. Crafting Your Post’s Title – perhaps the most crucial part of actually getting readers to start reading your post when they see it in an RSS reader or search engine results page.
  3. The Opening Line – first impressions matter. Once you’ve got someone past your post’s title your opening line draws them deeper into your post.
  4. Your ‘point/s’ (making your posts matter) – a post needs to have a point. If it’s just an intriguing title and opening you’ll get people to read – but if the post doesn’t ‘matter’ to them it’ll never get traction.
  5. Call to Action – driving readers to do something cements a post in their mind and helps them to apply it and helps you to make a deeper connection with them.
  6. Adding Depth – before publishing your post – ask yourself how you could add depth to it and make it even more useful and memorable to readers?
  7. Quality Control and Polishing of Posts – small mistakes can be barriers to engagement for some readers. Spending time fixing errors and making a post ‘look’ good can take it to the next level.
  8. Timing of Publishing Your Post – timing can be everything – strategic timing of posts can ensure the right people see it at the right time.
  9. Post Promotion – having hit publish – don’t just leave it to chance that your post will be read by people. Giving it a few strategic ‘nudges’ can increase the exposure it gets exponentially.
  10. Conversation – often the real action happens once your post is published and being interacted with by readers and other bloggers. Taking time to dialogue can be very fruitful.

Taking extra time at each of these 10 points looks different for me in every post that I do – but I believe that every extra moment spent of these tasks pays off.” (Source: ProBlogger.net)

Posted in: Blog posts, Most important FAQ for bloggers

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