101fundraising archive of drtv

The power of video storytelling

By Jonathon Grapsas • March 21, 2013

We all love watching a good video clip. In the last couple of years we’ve been captivated by the likes of charity:water, Kony, and now the zillion versions of the Harlem Shake.
Lots of views, tonnes of excitement, all bringing something a little unique.
Video presents both an opportunity and a threat …

Are you really ready for TV fundraising?

By Derek Humphries • October 2, 2012

This is just one of the questions I’ll be helping Master Class delegates to answer at the International Fundraising Congress.
If you’ve ever considered raising money through direct response television, you really need to make sure your organisation is ready for it. This was really brought home to me earlier this …

My very expensive fundraising film info-graphic

By Derek Humphries • December 1, 2011

Remember about 20 years ago when we all suddenly got Apple Macs? Suddenly anyone could be a graphic designer! Or, correction: suddenly anyone could be a really terrible designer.
Cut, fade 20 years… and suddenly through our phones, cameras, laptops everyone can be a film-maker. Often, a really bad one.
I watch …