101fundraising archive of donors

Should fundraisers be feeling fine?

By James Long • October 6, 2016

Ever heard the joke about the statistician who put his head in an oven, feet in a freezer and confidently claimed “On average, I feel fine”? It came to mind as I read the recent UK report from the NCVO, ‘Charities relationships with donors – a vision for a better …

What a strange weekend – all based on ignorance

By Richard Radcliffe • June 27, 2016

It is 10pm on Saturday evening. For the last six hours I have been celebrating a 50th birthday in our village. I am not sure how I am typing this.
Yesterday I went to visit one of my brothers – he has very recently survived mouth cancer. We had a great …

Invest. Experience. Loyalty. Retention. Income. Repeat.

By Reinier Spruit • May 19, 2016

If you are able to keep your donors longer, you will raise more funds for your cause. Simple as that.
The simplest way I can explain it:
We invest in our staff and our fundraising programs. This should result in the best possible experience for both potential and existing donors. This influences …

How answering ‘Why’ and ‘What’ could change your fundraising

By Charlie Hulme • May 12, 2016

a.k.a. how much money would you raise if you knew anything meaningful about ‘your’ donors?
Do you recognize her?
She’s been on your house file for three and a half years now. Each month she gives you the £3 you originally asked her for. She’s comfortably off, supports many other causes and …

A Brief History of Fundraising

By Giles Pegram • May 9, 2016

Once upon a time there was a need. A number of people recognised it and wanted to do something about it. They knew this would involve them giving money. That wasn’t a problem.
They needed to be organised, so they set up an office. An organisation. The government had decided that …

Fishing for P2P Fundraisers

By Jillian Stewart • April 28, 2016

As professional fundraisers we often feel like fishermen. We dangle our best case messaging like bait over a pool of potential donors and wait patiently (or not so patiently) until they take it and make a gift.
But when it comes to peer-to-peer (P2P) fundraising, the fishing becomes even more challenging. …

British Fundraising Is in a Crisis – of Courage

By Sean Triner • April 7, 2016

As a fundraiser from the UK it  has been really upsetting for  me to watch how many UK fundraisers have been reacting to the negative press that is focused on charity fundraising.
Fundraising consultant Mark Lawson told me the charities’ reactions were mainly  “…lots of people saying ‘I told you so’ …

How to Activate Your Community to Become Fundraisers for Your Organization

By Simona Lazeu • April 5, 2016

Fundraising is by no means an easy task! Charities of all sizes constantly strive to increase the amount of annual donations, and raise awareness about their cause. And now, peer-to-peer fundraising is helping nonprofits towards both of these goals like never before. But can we stimulate this fundraising channel even …

Is asking the only way to fundraise?

By Richard Turner • March 31, 2016

“But we need to ask!” That’s always been the assumption. The golden rule of fundraising. Ask more people, or ask people for more, is how to raise more money. So we need to ask. In the UK you could hear the outcry at the proposed Fundraising Preference Service where donors …

Your most awkward fundraising moment ever

By Maeve Strathy • March 17, 2016

Imagine this.
You’re in a meeting with a donor. So you’ve done the hardest part already: you got the meeting. This donor really wanted to meet with you and she actually invited you to her home!
You’re in her kitchen, drinking tea and getting to know each other. You find out what …