101fundraising archive of direct mail
• October 22, 2015
With so much concern about how the charity sector treats donors and those it hopes will become supporters, suddenly the donor is right there in the spotlight. What do donors want? How can we meet those needs – and still ensure we deliver to income targets? What is the best …
• August 18, 2015
For almost as long as I’ve been a fundraiser, I’ve struggled with the disconnect between the notion that more donors equals more funds raised and the reality – that I’ve seen too often – that the quest for volume results in less net income for the charity.
Yet it persists. The psychology …
• July 6, 2015
You love premium direct mail
You hate premium direct mail
Love and hate are irrelevant – what you want is to maximize net revenue and life time value of donors to be able to spend more on the purpose of the charity now and into the future.
You have no idea what …
• February 19, 2015
Sometimes it seems like good writing has become one of the lost arts of the fundraising practice.
Email and social media may be to blame, or too many demands on our time, or our computer is too slow, or our feet hurt. It matters not. Pulling a magical piece of writing …
• December 15, 2014
Christmas is the time when fundraisers get excited about the sound of a man or woman trudging through the snow struggling under the weight of a sack full of gifts. Only for us, it’s the post delivery that gets our hearts beating a little faster. Not the thought of Santa …
• March 27, 2014
I’m an unabashed direct marketer. Turned fundraiser. Or if we’re being pedantic, direct response fundraiser.
I live and die by results. It’s why (I think) our clients like working with us. No fluff, no window dressing. Just out and out obsession with producing great results.
Facetiously, it’s in part why I never …
• September 16, 2013
The one thing we didn’t guard well was the treasured book itself.
There’s a lot that I recall with affection from my first fundraising job. But one thing I remember particularly fondly – the good old guard book. And not just because its content was so valuable. I loved its name, …
• July 29, 2013
I think that if I was writing fiction instead of remembering something that happened, I would never have given her that dress. – Alice Munro, “Voices”
We’re in the high holy days of cottaging in Ontario right now and this means a book review. My selection this year: 30 Letters that Changed …
• May 30, 2013
I was on a conference call with someone the other day and they mentioned, “Surfing the web”, and then, immediately, almost embarrassed, added, “who says that anymore?!”
It’s true, no one says that anymore. We’re online and using digital media so much now we don’t really even call it anything. It’s …
• March 7, 2013
And is this the right question?
Of course we should question everything and assume nothing. But the questions fundraisers ask at times miss the point, sometimes by several miles. Like the perennial, ‘how long should a letter be?’, we will often find the answer to our most fundamental questions just by …