101fundraising archive of communication
• May 17, 2016
Recently I ordered two pairs of shoes from an online retailer. There was a problem on the order confirmation and so I had to call the company to sort the issue out. In that ten minute phone call I felt valued, welcomed as a new customer, found out some great …
• May 9, 2016
Once upon a time there was a need. A number of people recognised it and wanted to do something about it. They knew this would involve them giving money. That wasn’t a problem.
They needed to be organised, so they set up an office. An organisation. The government had decided that …
• April 21, 2016
Pratfall is a term coined by psychologist Elliot Aronson to describe the bias of how your attractiveness to someone or something increases or decreases after making a blunder or a mistake (or a pratfall).
The impact of pratfall depends on how you are already perceived. If you are well regarded, a pratfall …
• March 31, 2016
“But we need to ask!” That’s always been the assumption. The golden rule of fundraising. Ask more people, or ask people for more, is how to raise more money. So we need to ask. In the UK you could hear the outcry at the proposed Fundraising Preference Service where donors …
• March 14, 2016
I’ve stayed out of the current relationship fundraising debate, a little unsure what to say that I haven’t said many times already in the past 20+ years. But I found myself wondering why hasn’t the world embraced relationship fundraising? The obvious answer is that no one has done a good …
• March 3, 2016
Stop for a moment. Forget any fundraising crisis.
This might be hard considering recent blogs which have included headlines such as: “When fundraising hurts” “Relationship fundraising: It’s complicated” “Have we reached boiling point?” “The price we pay for losing sight of the donor” Headlines to do your head in.
Fundraising is under …
• February 25, 2016
It’s really unfair. Like any fundraiser, you’ll eventually discover the concept of donor centricity, just like any marketeer discovers customer experience optimisation. You’ll love the concept, because your gut tells you it’s the Truth. You’ll read all available material to find out how to do it. And then, as soon …
• February 15, 2016
I once had a rather nice Italian linen suit. Back in the day when a rather baggy disheveled look was cool. Or so I thought at the time. One day when I went to collect it from the dry cleaner’s, the manager rushed forward with some rather bad news. “I’m …
• February 11, 2016
The social-profit sector needs fundraisers to dive in to a digital way of living and thinking more than ever. And in 2016 if you aren’t, you’re going to get left behind. Here’s 3 reasons why digital skills are the must-build, right now:
1.Transparency and Passive-Engagement. It used to be that if …
• December 17, 2015
Christmas is coming and during the next month or so the final edits of this year’s TV appeals will be finished, cold mailings will be sent to fulfilment houses and telephone banks will be priming their festive scripts. With the recent publication of the Etherington Review and findings that a …