Blog posts about communication on 101fundraising
• November 18, 2013
It’s pretty much impossible to be a fundraiser these days and not be thinking an awful lot about retention. As a sector, we’re losing more donors than we’re bringing in, and it’s getting scary to think about where we might be in 10 or 20 years if this keeps up.
• October 9, 2013
When on holiday recently in Iceland on a remote, deserted road I saw two sheep being hit by a truck. I stared aghast as one twitched and quivered in its death throes, paralysed on its back, the second, hind legs, pelvis and spine crushed by giant wheels, trying to drag …
• August 29, 2013
‘Donor (or supporter) journeys’ is all the buzz in the nonprofit world, with prominent thinkers peddling the virtues of mapping out the donor experience. But as a fundraiser actually working on the front-line of income generation in a difficult financial climate, I’d like to add a critical voice to the …
• August 26, 2013
I was speaking to a friend the other day – who used to be a fundraiser and is now a top-notch, specialist recruitment consultant for fundraisers – about what we’d like to improve in fundraising. We had a great chat, but it was with some regret that I recognised the …
• August 1, 2013
Last week, a friend of mine queued for more than one hour to get me a surprising present: a soft drink! Since then, I’ve been thinking how this could be an inspiring idea for us fundraisers!
Consider that my birthday is still far away and that this “cola” can be bought …
• July 22, 2013
In my last blog I told you about my phone call to cancel my regular donation to a charity that I had supported for over 10 years. Jo the person I spoke to on the supporter care line was so helpful and friendly that I decided to continue my support …
• July 15, 2013
I’ve had a hard time sitting down to write this. Not because it’s hard to write about, but because it’s been far too long since I’ve sat down to write! You see, I actually acted upon my own advice and got away from my desk – far away this time.
Before arriving …
• July 1, 2013
As the Institute of Fundraising, UK, celebrates thirty years of championing excellence in fundraising, I have created a new presentation with fresh thinking on what we have learnt in thirty years and which learning people should carry forward into the future. This presentation is the opening plenary at the UK …
• June 27, 2013
Everyone in the sector is trying to tell their story. The power of storytelling was showcased earlier this month when 20 well known fundraisers shared tales that had inspired them at SOFII’s ‘I Wish I’d Thought of That’ (or, in my case, ‘I Wish I’d Gone to That’!)
But if everyone …
• June 6, 2013
In search of the perfect case for support and tagline for fundraising campaigns, I spoke to someone with a great deal of marketing expertise. He introduced me to the term ‘Big Hairy Audacious Goal’, or ‘BHAG’ for insiders.
Big hairy whát?
According to Wikipedia, a Big Hairy Audacious Goal is: ’a strategic …