101fundraising archive of Best posts Q3 2012

Connecting with your most loyal and senior donors

By Kimberly Mackenzie • September 17, 2012

“Father Time is not always a hard parent, and, though he tarries for none of his children, often lays his hand lightly upon those who have used him well; making them old men and women inexorably enough, but leaving their hearts and spirits young and in full vigour. With such …

What’s All This Noise about Not Giving “Thank You” Gifts?

By Mitchell Hinz • August 23, 2012

Recently, a small raft of articles have appeared about a new study, published in the Journal of Economic Psychology, apparently showing that offering a gift as a “thank you”  (what we in the industry would call a “premium” offer) can reduce the amount of money people will donate to your …

A checklist for your acquisition program

By Sarah Clifton • August 20, 2012

Last week Reinier wrote about a really important topic – planning for the future of your acquisition program. I’d like to expand on his post by sharing an additional tool, and offering a simple checklist to use in your donor recruitment planning.
In the last blog you read about the Hype …

It wasn’t raining when Noah built the ark

By Reinier Spruit • August 16, 2012

Recently I had some fundraisers over to catch up on fundraising developments. They wanted to pick my brain on what I think is “good fundraising” and “where things are going”. These conversations are always interesting, because it helps me shape my own thinking on what is really important to work …

Lack of trust: the key barrier to donating

By Julie Verhaar • August 9, 2012

Our own research shows that “I do not trust UNICEF to use my donations well” is one of the top 3 claimed reasons for not donating, together with ‘not knowing enough about what UNICEF does’, and other generic reasons such as ‘not being able to afford it’, ‘already giving to …

Why Tell a ‘Story’ When You Can Tell The Truth?

By Charlie Hulme • August 2, 2012

(Or ‘How to bring integrity to your storytelling, while keeping donors and fundraisers loyal all at the same time’)
About half our donors are leaving. According to Third Sector’s latest survey half the fundraisers are close behind them. It seems the only ones staying are the beneficiaries and God knows they’d …

Where are we going in 2012? A possible and promising new direction for fundraisers.

By Ken Burnett • July 22, 2012

A direct marketing eminence recently described fundraising as, ‘the important art of cajoling money from people for good causes.’
Though rather obvious it’s nevertheless a fairly apt description, if perhaps more useful in summarising how others see us than in illustrating how we aspire to be. Although the phrase may hint …

7 ‘Big bummers’ for charitable trusts and foundations

By Vera Peerdeman • July 16, 2012

(Or, 7 ways to improve your foundation fundraising skills)
“Why is it, that so many nonprofit organizations send in applications to foundations, without even taking the time to find out where these foundations stand for?” I was having a conversation with Jos Verhoeven, managing director of the Dutch Start Foundation. He …

Why I Love (And Feel Uncomfortable About Loving) Legacy Fundraising

By Margaux Smith • July 9, 2012

I’m writing this on the one-year anniversary of my move from Toronto to London, so you’re reading this one year after I started my career as a professional fundraiser, and what a lot has changed during that time. I’ve gone from fundraiser in theory, to fundraiser in practice; blogger, to …

A perfect pitch?

By Alison McCants • June 28, 2012

If you work with creative agencies, there’s a good chance you will someday be involved in a pitch process.
I’ve been involved client-side in two separate pitches, each of which have taught me where I’ve made mistakes, and where a few good choices can make everything run smoothly for all involved.
Here …