101fundraising archive of Best posts Q3 2014

Simply the Best: Top 10 blog posts! (Q3 2014)

By 101fundraising • October 1, 2014

Not one, not three, but FIVE new 101 bloggers made it to the Top 10 this quarter! Congratulations to Michael, Chantal, Richard, Tom and Laura!
But the biggest congratulation of all goes to our very own Fundraiser Grrl Rory Green! With her thought provoking post about CFRE she smashed the 101 record for …

Retention Fundraising: adapt or die!

By Reinier Spruit • September 18, 2014

Almost 10 years ago Roger Craver gave me the book Moneyball from Michael Lewis. I was excited, because I have played ball since I was a kid. I love baseball. The book is about the Oakland Athletics baseball team and its general manager Billy Beane.
Roger told me it could widen …

Who Would You Rather Ask for a Gift: a Woman or a Man?

By Rory Green • September 11, 2014

It started for me with direct mail.
See, today, my clients do not segment for gender. They send the very same appeal letter to men and women.
But, you have to wonder, could we attract maybe even more giving if our appeals were somehow “gender specific”?
What’s the science on that? Do men …

Wake up to the new rules of fundraising!

By Richard Turner • September 8, 2014

Right now I feel like throwing a bucket of ice over the sector we fundraisers work in and shouting “wake up!”.
Years ago I knew something had changed in fundraising. I didn’t know what. Like us all I could see the symptoms such as rising acquisition costs, and falling response rates. …

Are you answering the right questions if you don’t want to bore people?

By Matthew Sherrington • August 14, 2014

Where do most non-profits tend to start when it comes to telling their story? They start with themselves. “Who We Are”, or on their website “About Us”. And then they move on to “What We Do”, a description of the activities or themes they work on. More about “me”.
But people generally …

To CFRE or not to CFRE – that is the question

By Rory Green • August 11, 2014

The CFRE (Certified Fund Raising Executive) is a professional certification for fundraisers, which is quite well known in North America. To qualify to write the CFRE exam – professional fundraisers must have a minimum of five years’ experience (among other requirements).
Over the last six months, an internal debate has been …

“I am calling you, because …” 10 reasons to give your donor a call

By Chantal Visser • July 28, 2014


In the magazine TRENDYSTYLE, I read an article titled: “How often do you call, how mobile is your love?” According to the article, couples in love call each other all day long. If a day passed without a call, stress and mistrust may set in quickly. This reminded me of …

Even for a charity there’s no such thing as a free lunch

By Ken Burnett • July 17, 2014

At least, not without some reciprocity.
I love people who do pro bono work. They offer their skills free of charge for something they believe in. They will inherit the earth.
My younger son Charlie, who’s just completed his training as a human rights lawyer, used to work pro bono on Fridays …

How to Get Prospects to Call You Back

By K. Michael Johnson • July 14, 2014

Old Phone Isolated

I used to jokingly tell people I was a professional “reacher-outer.” My day-to-day was just a fire hose of prospect outreach. But so often, I wouldn’t hear anything back. Nothing. So, I’d follow-up. Then I’d circle back, check in, touch base, ping, ping some more, and leave another message. And …

Treat donors like the superheroes they are

By Laura Iancu • July 4, 2014

We’re not in a competition, nobody’s shouting who is the most important asset inside a nonprofit organization. No one should do this. Because deep down we all know it. A nonprofit cannot exist, cannot reach its dream or come closer to fulfilling its cause without donors. You know at the …