I’ve often heard that more people are afraid of public speaking than of death. In the non-profit world, I think more fundraisers are afraid of asking for money than the death of their organization.
I work in major gifts. I ask people of means to invest large amounts of money in the cause I represent. I love it. But, I find it shocking how often fundraisers say to me: “I could NEVER do what you do” or “How can you ask someone to give YOU all that money”. I’ve heard similar objections to direct mail asks, door-to-door programs and asking donors to consider legacy gifts.
Fundraisers everywhere are ASK-averse, ASK-phobic, and worse yet anti-ASK. (more…)
Many charities have a welcome program in place to keep more donors in, to make them feel welcome or to ask for more money. Whatever the reason you have your welcome flow, there is always room for improvement. So, here’s a simple 10 point checklist that will help you estimate how much room for improvement there actually is. (more…)
- Acquisition ain’t what it used to be, and retention is abysmal. It’s time to really love our donors!
- Donor-centred fundraising – do it. You can’t thank these guys enough!
- What’s the next thing after direct mail? WHAT IS IT?!?
- You are a bad fundraiser. Bad! Work harder!
- What’s with this high fundraiser turnover?
Why do we fundraise? Is it all about the money? Is it all about the donor? Is it all about the mission? That’s a tough question – and there isn’t an easy answer. Every single Read more…
This is a tough one.
Since I’ve been working in fundraising, and especially over the past year, I’ve been noticing the similarities and the differences between fundraisers that I really admire.
They all live by the principles of Relationship Fundraising, but some really take donor-love to the next level, while others simply use the building of donor relationships as another tool to achieving great results. (more…)