101fundraising archive of acquisition
• September 13, 2018
As a fundraiser, who do you consider to be your most important stakeholder?
Think about it for a while.
Actually, you probably didn’t need to think about for very long at all.
You said donors, didn’t you?
Well, that’s hardly surprising. Most of fundraising’s professional practice puts donors at the heart of what fundraisers …
• July 19, 2018
I think it is quite ironic that most nonprofits and fundraisers have so much trouble with money. The ways we consider the money we raise and the money we spend are still measured and defined by the old-fashioned rules of charitable activities. Charitable money is a gift, it is free; …
• February 6, 2017
This graph shows face-to-face attrition, in the first three months, for an enormous UK charity.
It’s more than likely a very familiar, and frustrating, image for you.
In fact, it’s so familiar that a recent and extensive research project on face-to-face fundraising was unable to find a single charity that had significantly …
• December 12, 2016
Ever wondered how your online fundraising is doing? And how that compares to other organizations? Do you need numbers that can help you to set your goals? This online marketing charity benchmark tool will kickstart that process. We have analysed close to 12 million sessions, looked at more than 40.000 …
• November 29, 2016
I’d be shocked if there were any, or many, Trump supporters among this community of fundraising hipsters. But how many otherwise great people inadvertently emulate him as fundraising practitioners?
What do I mean? Well, if I (as ‘the Donald’ is wont to do) let fly a barrage of sweeping generalisations about …
• October 27, 2016
When you are going back to your own country after twenty years abroad, it’s like you have never been there. You have to re-learn many rules, customs and social norms. You have to reconnect with a past that is already future.
I thought having raised funds in so many markets and …
• June 16, 2016
Fundraising needs to change. The way ahead is unchartered. It’s going to need those with courage, and an appetite to try the unknown – fundraisers willing to explore a different approach, feel the fear, and do it anyway.
Of course there are many who will not chose to tread such a …
• May 19, 2016
If you are able to keep your donors longer, you will raise more funds for your cause. Simple as that.
The simplest way I can explain it:
We invest in our staff and our fundraising programs. This should result in the best possible experience for both potential and existing donors. This influences …
• April 7, 2016
As a fundraiser from the UK it has been really upsetting for me to watch how many UK fundraisers have been reacting to the negative press that is focused on charity fundraising.
Fundraising consultant Mark Lawson told me the charities’ reactions were mainly “…lots of people saying ‘I told you so’ …
• April 5, 2016
Fundraising is by no means an easy task! Charities of all sizes constantly strive to increase the amount of annual donations, and raise awareness about their cause. And now, peer-to-peer fundraising is helping nonprofits towards both of these goals like never before. But can we stimulate this fundraising channel even …