101fundraising archive of acquisition

Could it be unethical not to ask for a sufficiently high gift?

By Ian MacQuillin • September 13, 2018

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As a fundraiser, who do you consider to be your most important stakeholder?
Think about it for a while.
Actually, you probably didn’t need to think about for very long at all.
You said donors, didn’t you?
Well, that’s hardly surprising. Most of fundraising’s professional practice puts donors at the heart of what fundraisers …

The problem with money

By Francesco Ambrogetti • July 19, 2018

Wall Street

I think it is quite ironic that most nonprofits and fundraisers have so much trouble with money. The ways we consider the money we raise and the money we spend are still measured and defined by the old-fashioned rules of charitable activities. Charitable money is a gift, it is free; …

How to fix face-to-face fundraising

By Charlie Hulme • February 6, 2017

This graph shows face-to-face attrition, in the first three months, for an enormous UK charity.
It’s more than likely a very familiar, and frustrating, image for you.
In fact, it’s so familiar that a recent and extensive research project on face-to-face fundraising was unable to find a single charity that had significantly …

Online charity benchmark 2016 – compare your website

By Victor van der Veen • December 12, 2016

Ever wondered how your online fundraising is doing? And how that compares to other organizations? Do you need numbers that can help you to set your goals? This online marketing charity benchmark tool will kickstart that process. We have analysed close to 12 million sessions, looked at more than 40.000 …

Make fundraising great again!

By Charlie Hulme • November 29, 2016

I’d be shocked if there were any, or many, Trump supporters among this community of fundraising hipsters. But how many otherwise great people inadvertently emulate him as fundraising practitioners?
What do I mean? Well, if I (as ‘the Donald’ is wont to do) let fly a barrage of sweeping generalisations about …

From Rome, with love

By Francesco Ambrogetti • October 27, 2016

When you are going back to your own country after twenty years abroad, it’s like you have never been there. You have to re-learn many rules, customs and social norms. You have to reconnect with a past that is already future.
I thought having raised funds in so many markets and …

Here be dragons

By Richard Turner • June 16, 2016

Fundraising needs to change. The way ahead is unchartered. It’s going to need those with courage, and an appetite to try the unknown – fundraisers willing to explore a different approach, feel the fear, and do it anyway.
Of course there are many who will not chose to tread such a …

Invest. Experience. Loyalty. Retention. Income. Repeat.

By Reinier Spruit • May 19, 2016

If you are able to keep your donors longer, you will raise more funds for your cause. Simple as that.
The simplest way I can explain it:
We invest in our staff and our fundraising programs. This should result in the best possible experience for both potential and existing donors. This influences …

British Fundraising Is in a Crisis – of Courage

By Sean Triner • April 7, 2016

As a fundraiser from the UK it  has been really upsetting for  me to watch how many UK fundraisers have been reacting to the negative press that is focused on charity fundraising.
Fundraising consultant Mark Lawson told me the charities’ reactions were mainly  “…lots of people saying ‘I told you so’ …

How to Activate Your Community to Become Fundraisers for Your Organization

By Simona Lazeu • April 5, 2016

Fundraising is by no means an easy task! Charities of all sizes constantly strive to increase the amount of annual donations, and raise awareness about their cause. And now, peer-to-peer fundraising is helping nonprofits towards both of these goals like never before. But can we stimulate this fundraising channel even …