101fundraising archive of Best posts Q4 2014

Brand awareness is King! Or is it?

By Sean Triner • September 15, 2014

Sean Triner discusses why the traditional commercial approach to branding is fundamentally flawed when it comes to fundraising.
I think any money spent on brand awareness by a charity with a view to increasing fundraising income is absolutely and completely wasted.
I emphasise with a view to increasing fundraising income because I …