Tony Elischer, Blogger on 101 Fundraising - Page 2 of 2

Do We Know What We Need?

By Tony Elischer • November 15, 2013

The New Lexicon of Fundraising: Part 4
“Emotions are the lubricants of reason.”
When you first become a fundraiser the focus is on techniques, channels and strategies, learning the art and craft of fundraising. It takes time to realise that all of these elements are actually hygiene factors and that the real …

Quality not Quantity is the Key to Future Growth

By Tony Elischer • November 7, 2013

The New Lexicon of Fundraising: Part 3
“We are what we think. All that we are arises with our thoughts. With our thoughts we make the world.”
So having looked at the very core of our profession, fundraising, and the centre of our world, the donor, we now move down the slippery …

What Does a Donor REALLY Mean To You?

By Tony Elischer • October 30, 2013

The New Lexicon of Fundraising; Part 2
Change your words, change your mind, change your outlook, change your actions and change the world. In this second challenge piece on the words we use to describe our actions and profession I want to focus on the true ‘centre piece’ of our attentions …

Building a New Lexicon Part 1: Fundraising

By Tony Elischer • October 14, 2013

At the IFC this week I will be presenting a completely new session on changing your mind-set, changing your words and changing the way you think about fundraising. A powerful set of challenges to begin the journey of rethinking what we do.
We train, we read, we study, we connect, we …

How are you managing the Donor Journey?

By Tony Elischer • August 8, 2013

I spend my life ‘on the road’ visiting many different countries and cultures every year and having the huge privilege of experiencing the constantly changing and evolving fundraising sector at work. Every trip is a journey that needs careful planning to ensure that it works smoothly and maximises my time. …

Updating Essential Frameworks for the Future

By Tony Elischer • July 1, 2013

As the Institute of Fundraising, UK, celebrates thirty years of championing excellence in fundraising, I have created a new presentation with fresh thinking on what we have learnt in thirty years and which learning people should carry forward into the future.  This presentation is the opening plenary at the UK …

Back to Our Roots Through Communities

By Tony Elischer • March 28, 2013

I am very proud to say that I started my career in fundraising as a community fundraiser, at the very roots of what makes fundraising special and effective. In the early eighties the focus was on volunteer groups/committees, local events, collections (street and door-to-door) and school fundraising (with the focus …

The ‘Spirit’ of the Festive Season

By Tony Elischer • December 6, 2012

By the time you read this hopefully you will be full of festive spirit, unwinding and celebrating another year, but are you celebrating success or survival?
I love the festive season as communities, families and the commercial sector show their creativity in making a ‘different world’; a world of celebration, imagination, …

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