Steve MacLaughlin, Blogger on 101fundraising

3 truths and 1 lie about online donors

By Steve MacLaughlin • July 20, 2017

New data from Target Analytics, a division of Blackbaud, reveals key insights into online donors. The findings are based on analysis of online and offline giving data from 16 large national nonprofits in the United States during 2016 and represents more than 6.5 million donors. These organizations participate in a donorCentrics Internet …

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