Sarah Clifton, Blogger on 101 Fundraising - Page 2 of 2

A simple, unconditional, heart-felt, genuine “thank you”

By Sarah Clifton • August 1, 2011

I am a numbers nerd; the queen of testing.  I have passionate love affairs with databases.  And even though, over the years, I’ve done every other fundraising job from copy- and proposal-writing to events to a major gift negotiation —  and even knocking on doors asking for petition signatures and …

The donor pyramid is dead… Long live the donor pyramid!

By Sarah Clifton • May 12, 2011

(Klik hier voor de Nederlandse versie)
A number of fundraising headlines have proclaimed the donor pyramid to be dead. And working in America, I hadn’t heard too much about it since my early days in fundraising (way back in the ’90s!) except an occasional chuckle and a “that old thing!” retort …

De donateurpiramide is dood… Lang leve de donateurpiramide!

By Sarah Clifton • May 12, 2011

(Click here for the English version)
De donateurpiramide is in een groot aantal artikelen over fondsenwerving al vaak dood verklaard. Als fondsenwerver in de VS, heb ik er al vanaf de jaren negentig weinig meer over gehoord. Vroeger was het zo dat in Amerika -waar major gifts een groot deel van …

What can fundraisers learn from product marketing?

By Sarah Clifton • April 11, 2011

Last fall I attended my first IFC. Being a bit of a data geek, I most looked forward to a workshop entitled “new product development.” I expected to go and hear about all of the fabulous new database and CRM tools on the European market. Silly me. The session turned …

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