Reinier Spruit, Blogger on 101fundraising

Give donors the respect they deserve

By Reinier Spruit • June 1, 2017

Many fundraisers are aware of relationship fundraising. Ken Burnett’s famous book Relationship Fundraising has opened many eyes over the last 25 years. There aren’t many fundraisers who haven’t read this book. However, its vision and core message have never been fully implemented in our sector.
The central theme in Burnett’s work …

Thank you Wally!

By Reinier Spruit • December 8, 2016

Although I’m proud of my own 16 years in fundraising I am fully aware that I’m just a rookie compared to some old-timers out there. This post is a short tribute to one of the greatest fundraisers of his generation: Gerhard Wallmeyer, also known as “Wally”.
At the end of the …

I can’t thank you enough

By Reinier Spruit • November 3, 2016

Sometimes it’s the simple things that transform the relationship with a donor into something magic. As part of my quest for examples of the best donor-centric fundraising for The Commission on the Donor Experience I came across an inspiring story I’d like to share with you. This is the fantastic …

A donor relationship is not a trick

By Reinier Spruit • October 22, 2016

Rockstar Amanda Palmer said it in the opening plenary of the #IFC2016 : “A relationship is not a trick“. And it came back to me throughout the conference. The best donor relations are based on authenticity and reciprocity. If that’s our goal and we take a closer look at our fundraising results in recent years, we have to …

Invest. Experience. Loyalty. Retention. Income. Repeat.

By Reinier Spruit • May 19, 2016

If you are able to keep your donors longer, you will raise more funds for your cause. Simple as that.
The simplest way I can explain it:
We invest in our staff and our fundraising programs. This should result in the best possible experience for both potential and existing donors. This influences …

An example of greatness in donor appreciation and recognition

By Reinier Spruit • March 7, 2016

Last week Jeff Brooks reminded his readers how to write an effective thank you to your excellent donors. In order to “thank your donors so they really feel thanked” you need to know the following three things about your donor:
• Who is the Donor? (Show that you know who they …

5 years of fantastic fundraising!

By Reinier Spruit • February 8, 2016

Reinier 5 years old.

It’s exactly 5 years ago that Jeroen and I launched 101fundraising. Hip hip hooray! Yes, we are super proud, because 101 has exceeded everyone’s wildest imagination.
Superb fundraising insights from almost 101 international bloggers have been read by hundreds of thousands fundraisers from around the globe!! Just last week we surpassed the milestone …

The Syrian refugee crisis, tipping points and fundraising

By Reinier Spruit • September 7, 2015

Remember how you felt last week when you saw the photo of Aylan Kurdi, the little Syrian boy who drowned and ended up on a Turkish resort beach? Or when you saw Laith Majid, the father crying and embracing his children as they arrived on the beaches of Greece? Both …

Fundraisers: you need to be one to hire one

By Reinier Spruit • June 1, 2015

Some months ago someone asked me why I spend so much time preparing the right set of questions for an interview panel. I told him that we only have one chance of doing this right. We can cross our fingers and hope to choose the right fundraiser, but if we …

A retention vision like Billie Holiday

By Reinier Spruit • March 16, 2015

Across the charity sector we literally spend days on the creation of boardroom presentations, we meet for hours in cross-functional working groups, and the other half of the day we’re either in one-on-one or team meetings… We’re all taking selfies. It’s all “Me, Myself and I“. But we’re looking the …

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