Rachel Hunnybun, Blogger on 101 Fundraising

4 simple steps toward retention, loyalty and better donor experience

By Rachel Hunnybun • April 13, 2017

rachel 1

Anyone who knows me, or has seen me speak at conferences, will probably be aware of my ongoing love/hate relationship with Audi. I feel the same way about a visit to the garage as I do about going to the dentist – it’s not something I look forward to, tends …

A fundraising fairy tale …

By Rachel Hunnybun • January 9, 2017

Street-fundraiser-008

Two women walk down a busy street in London, deep in conversation. Amongst the swathes of people, they are approached by an engaging young man eager to tell them about the charity he represents. They smile, appreciate what he is trying to do, but won’t be setting up a direct …

Who likes change?

By Rachel Hunnybun • September 15, 2016

Several years ago I went through a hefty psychometric evaluation for a role I was interviewing for. It was a great experience that left me with a fifty page document all about me and how I behave. I still refer to that document at times, just to remind myself who …

Getting back to basics…

By Rachel Hunnybun • May 17, 2016

Recently I ordered two pairs of shoes from an online retailer. There was a problem on the order confirmation and so I had to call the company to sort the issue out. In that ten minute phone call I felt valued, welcomed as a new customer, found out some great …

Fact. Fantastic Supporter Experience = Positive ROI

By Rachel Hunnybun • September 17, 2015

There’s been a lot of discussion about supporter experience recently, and as a massive advocate of long term relationship fundraising, I’ve been asked several times about KPI’s and ROI’s on supporter experience. It’s not an area that’s often measured, but I’d like to tell you a story of what happened …

Let’s start talking their language…

By Rachel Hunnybun • April 9, 2015

I haven’t always been a fundraiser, but having been in the sector for a while now. I have to admit, I love it. I love how much we share ideas and I love that even through we’re all in competition, we help each other out. It’s really refreshing.
What I find …

Plugin by Social Author Bio