Matthew Sherrington, Blogger on 101fundraising - Page 2 of 2

Are you representing or stereotyping the people you serve?

By Matthew Sherrington • June 4, 2015

“Show a people as one thing, over and over again, and that is what they become”, said author Chimamanda Ngozi Adichie in her thought-provoking TED talk on the danger of telling a single story.
She asks questions about the responsibility to tell more than a single story, about what it means …

“Ah, Integration: If Only …” Whether you Will or Whether you Won’t, it’s All in the Mind

By Matthew Sherrington • March 23, 2015

Charity Comms One Voice pic

Integration: such an easy word to say, such a wonderful idea. But such a difficult thing to do. A Utopian dream or the latest thing that just makes our jobs harder? It’s not the first time I’ve used this classic quote from Confucius, but he does nail it: “Life is …

Does being donor-focused have to mean giving donors choice?

By Matthew Sherrington • January 12, 2015

Give donors more choice over where their money goes. It sounds like a no-brainer, doesn’t it? If we want to be supporter-focused, and help them feel genuinely close to the mission, why wouldn’t we let supporters direct their funding? And isn’t crowd-funding such a great idea to enable that?
Well, offering …

Is working out your brand positioning and your brand’s target audience a waste of time?

By Matthew Sherrington • November 13, 2014

Well, there’s a provocative question or two. But I’d suggest the answer is yes, it probably is.
It all started with a throw-away comment from a client, that a year after working out their ideal target audience, only 17% of their newly-recruited supporters had actually fitted their desired demographic profile. Bad? …

Are you answering the right questions if you don’t want to bore people?

By Matthew Sherrington • August 14, 2014

Where do most non-profits tend to start when it comes to telling their story? They start with themselves. “Who We Are”, or on their website “About Us”. And then they move on to “What We Do”, a description of the activities or themes they work on. More about “me”.
But people generally …

Relationship Fundraising needs a brand re-fresh. How about Engagement Fundraising?

By Matthew Sherrington • June 30, 2014

“An organiser’s job is to help ordinary people do extraordinary things” – Cesar Chavez, US Farm workers’ Leader
The first time I met my fundraising guru Ken Burnett (and I mean, the first time he actually spoke to me), was in Heathrow baggage hall after an International Fundraising Convention, many years …

Fundraising Lessons from a Con-Man

By Matthew Sherrington • April 14, 2014

What’s the difference between a fundraiser and a con-man?
There could be a joke there, but I think I’d be asking for trouble, and anyway, I can’t think of a funny punch line.  It’s a bit close to the bone perhaps, given sensitivities about face to face, door to door and …

What Crowd-funding can teach Fundraisers about Winning

By Matthew Sherrington • February 3, 2014

Yeah, yeah, crowd-funding is the new big fundraising idea. Nothing new there. But I recently did something through Kickstarter. It got me thinking about why it is so exciting. It is simple, tangible, direct, involving and you know exactly what your money buys – yes, all of that. (And it …

Why Asking and Thanking Donors is All Wrong

By Matthew Sherrington • November 13, 2013

Fundraisers do talk a lot about their donors, relationships, the need (and right) to ask, the importance of saying thank you. The challenge of retention, and the importance of making supporters feel special.  But we are sometimes less respectful, even suggesting that people are duplicitous (which is a rather harsh …

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