Matthew Sherrington, Blogger on 101fundraising - Page 2 of 2
• March 23, 2015
Integration: such an easy word to say, such a wonderful idea. But such a difficult thing to do. A Utopian dream or the latest thing that just makes our jobs harder? It’s not the first time I’ve used this classic quote from Confucius, but he does nail it: “Life is …
• January 12, 2015
Give donors more choice over where their money goes. It sounds like a no-brainer, doesn’t it? If we want to be supporter-focused, and help them feel genuinely close to the mission, why wouldn’t we let supporters direct their funding? And isn’t crowd-funding such a great idea to enable that?
Well, offering …
• November 13, 2014
Well, there’s a provocative question or two. But I’d suggest the answer is yes, it probably is.
It all started with a throw-away comment from a client, that a year after working out their ideal target audience, only 17% of their newly-recruited supporters had actually fitted their desired demographic profile. Bad? …
• August 14, 2014
Where do most non-profits tend to start when it comes to telling their story? They start with themselves. “Who We Are”, or on their website “About Us”. And then they move on to “What We Do”, a description of the activities or themes they work on. More about “me”.
But people generally …
• June 30, 2014
“An organiser’s job is to help ordinary people do extraordinary things” – Cesar Chavez, US Farm workers’ Leader
The first time I met my fundraising guru Ken Burnett (and I mean, the first time he actually spoke to me), was in Heathrow baggage hall after an International Fundraising Convention, many years …
• April 14, 2014
What’s the difference between a fundraiser and a con-man?
There could be a joke there, but I think I’d be asking for trouble, and anyway, I can’t think of a funny punch line. It’s a bit close to the bone perhaps, given sensitivities about face to face, door to door and …
• February 3, 2014
Yeah, yeah, crowd-funding is the new big fundraising idea. Nothing new there. But I recently did something through Kickstarter. It got me thinking about why it is so exciting. It is simple, tangible, direct, involving and you know exactly what your money buys – yes, all of that. (And it …
• November 13, 2013
Fundraisers do talk a lot about their donors, relationships, the need (and right) to ask, the importance of saying thank you. The challenge of retention, and the importance of making supporters feel special. But we are sometimes less respectful, even suggesting that people are duplicitous (which is a rather harsh …
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