Ken Burnett, Blogger on 101fundraising - Page 2 of 2
• February 6, 2014
Fundraising and the purgatory that is public speaking. Particularly when it goes wrong.
This feature is somewhat longer than most, though as you’ll see, there is a reason. All this happened a few years ago, yet the memory of it is etched so painfully upon my mind that I fear now …
• September 16, 2013
The one thing we didn’t guard well was the treasured book itself.
There’s a lot that I recall with affection from my first fundraising job. But one thing I remember particularly fondly – the good old guard book. And not just because its content was so valuable. I loved its name, …
• July 11, 2013
Prepare for the Fundraising Trustee
Not long after the start of the current great recession a bright young man from deep inside the British Government came to see me, to talk about how volunteer boards in the UK might be strengthened and improved. He told me that scheduled government cuts mean …
• May 23, 2013
I wonder if, like me, you sometimes feel this modern world is going just too fast? Perhaps, as I am, you’re increasingly coming to doubt that the many technological advances of our times are actually making our lives easier and better, like they promised they would? By any chance, does …
• March 7, 2013
And is this the right question?
Of course we should question everything and assume nothing. But the questions fundraisers ask at times miss the point, sometimes by several miles. Like the perennial, ‘how long should a letter be?’, we will often find the answer to our most fundamental questions just by …
• January 10, 2013
Why once a year at least we should all revisit the basics of our trade.
I remember being told, a while ago, that you don’t get to be a martial arts black belt by practicing 14,000 different moves, you get to be a black belt by practising just 14 moves, 1,000 …
• November 15, 2012
Just because they make verbs out of intuition and alchemy doesn’t mean they don’t know what they’re about.
I’m sitting in a circle of nine apparently sane people at a beach resort just outside San Diego, California and I’ve just been passed the talking stick. As I grasp its fur-covered handle …
• August 30, 2012
Fundraisers should improve their storytelling skills so they can take donors effectively to where the action is.
‘Experience’ marketing is the fashionable new thing for today’s marketer. Apparently you don’t just sell your product, you live it. The aim is to immerse your prospect in a lifestyle that simultaneously stimulates all …
• July 22, 2012
A direct marketing eminence recently described fundraising as, ‘the important art of cajoling money from people for good causes.’
Though rather obvious it’s nevertheless a fairly apt description, if perhaps more useful in summarising how others see us than in illustrating how we aspire to be. Although the phrase may hint …
• March 5, 2012
Out of respect for George Smith, who passed away over the weekend, we re-publish the eulogy that Ken Burnett has published on SOFII.
George Smith, writer, colleague and friend, died on 2nd March 2012 after a long illness.
We returned this afternoon from the marriage of George’s youngest daughter Jenny to Aaron …
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