Giles Pegram, Blogger on 101fundraising - Page 2 of 2

Fundraisers need to ask themselves why, at least five times each day

By Giles Pegram • August 25, 2014

Why?
It is 22 years since Ken Burnett published the seminal book “Relationship Fundraising”.  Everyone claims to have read it.  Most people now call themselves a relationship fundraiser, yet almost no-one is actually implementing the core ideas in Ken’s book.  Why?
Professor Adrian Sargeant has proved beyond doubt that relationship fundraising increases …

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