• April 13, 2015
This is the first of two blogs looking comprehensively, and provocatively, at the state of relationship fundraising. In this first blog, we define relationship fundraising, and look at its implications, strengths and weaknesses. In the next blog, in ten day’s time, we look at the challenges faced by relationship fundraisers, …
• August 25, 2014
It is 22 years since Ken Burnett published the seminal book “Relationship Fundraising”. Everyone claims to have read it. Most people now call themselves a relationship fundraiser, yet almost no-one is actually implementing the core ideas in Ken’s book. Why?
Professor Adrian Sargeant has proved beyond doubt that relationship fundraising increases …