Gavin Coopey, Blogger on 101fundraising

Panning for gold

By Gavin Coopey • October 3, 2013

Identifying those crucial supporter insights that underpin all great new fundraising products
In preparing for our Innovation Masterclass at the IFC, Andrew Bathgate of Good Innovation, Rob Cummins of ActionAid UK and myself were clear about one thing – At the core of all great innovation is a genuine consumer insight …

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